The pet population in 2018 reached 51 million and with UK pet parents spending on average a whopping £240 a month on their pets, it’s no wonder that the pet industry is continuously growing – gourmet treats, herbal remedies and smart tech are just some of the products we currently invest in for our beloved pets. As we start 2019, new products and innovative technologies make the pet industry an exciting one to watch, so let’s take a look at the biggest trends for this year…
1. Pet Health Therapies
The first big pet trend to watch is herbal/alternative therapies. Questionably one of the best herbal remedies for joint & muscle pain, inflammation and anxiety is CBD. CBD is the non-psychoactive compound from the cannabis plant and has rapidly grown in popularity in the past few years in humans, and more recently in the pet market. It’s been found that most of the people that use hemp products on themselves also use these products on their pets to promote general health, care for an older pet, treat behavioural issues or to improve joint mobility.
But what do the scientists say?
The veterinary school at Colorado State University have been undertaking a long term study on the effects of CBD on pets, and so far, the results are positive – they found an 89% reduction in epileptic seizures for dogs that were treated with CBD and they are currently moving on to treatment for osteoarthritis in dogs.
2. Pet Food Products/Services
2019 is the year where pets eat even more like their pet loving humans…
Surveys show that when it comes to dieting, 70% of people that follow a diet said they put their pet on a diet too and with this comes vegetarianism, organic food and protein rich diets. A new food company Bug Bakes, based in the UK, makes sustainable dog treats made from cricket flour that provide a high source of protein and are also good for the planet. With pet food trends heading towards sustainability and health, treats like these are set to be rapidly growing in popularity for 2019.
Pet Food Delivery
In the Era of Uber Eats and Deliveroo, hungry people like you and I expect food to show up on our doorstep at the tap of a button… and some are also expecting the same level of service from pet food companies.
While getting standard dry pet food delivered to your door is a conventional practice, more owners are looking to get fresh, healthy wholefoods for their pets instead. Fresh pet food - particularly organic, healthy and containing no preservatives is set to be a huge trend for 2019, and with the convenience of home delivery, many pet parents will find this very appealing.